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Detlev Zwick, PhD

Dean, Professor of Marketing & Tanna H. Schulich Chair in Digital Marketing Strategy
Dean Zwick

Detlev Zwick is Dean of the Schulich School of Business at York University, where he has been a member of the faculty since 2002. He is a professor of Marketing and the Tanna H. Schulich Chair in Digital Marketing Strategy.

Prior to assuming the role of Dean in 2021, Professor Zwick served as the School’s Interim Dean. Under his leadership, the School launched several key initiatives focused on delivering a world-class student experience, intensifying research productivity and knowledge mobilization, collaborating with a wide range of stakeholders to address systemic barriers for Black and Indigenous students, and engaging partners to help financially support a record number of students.

As Associate Dean, Academic from 2018-2020, Professor Zwick led the School’s rapid transition to remote online learning following the start of the COVID-19 pandemic. He also served as Director of Schulich’s BBA/iBBA Program from 2013-2018.

Dr. Zwick’s research explores modern marketing practices and new forms of consumer surveillance, capture and manipulation. His work has been published widely in marketing, communication, media culture and sociology journals, as well as in edited collections. He is co-editor of the book Inside Marketing: Practices, Ideologies, Devices (Oxford University Press), and frequently provides expert commentary to the media.